I heard this term the other day.. When it was mentioned I was like “what”?
However looking into it… It looks very appealing.
Sustainable fashion will be bigger than the fast fashion industry.
Australia, New Zealand, Hong Kong, Singapore and the UK are all getting behind this. It’s said to double from being a 24 billion pound industry today to a 51 billion pound industry in 2023. That is a GIGANTIC jump.
There are plenty of ways you can get behind this trend.
- Clothing Rental
- Buy and sell used clothing
- Clothing Repair
However, we’re slightly behind the trend already because theres sites already doing this. It doesn’t mean we can’t jump on it though.
Look at Rent The Runway:
You could rent this bodysuit… rather than buy it. They even send you a backup size too.
It’s a very clever idea and definitely a way to stay eco friendly.
You can even see how other people wore the dress: